Safe N Sound is a family-owned swim school, founded in 1986 by Kerrie Gordon. Kerrie’s dream of starting a swim school started from a young age. Growing up, she was a competitive swimmer and in high school, she was state champion in the butterfly and went on to swim for the University of Utah. While there, she studied early childhood development and combined her two loves (water and kids) to start her swim school.
Kerrie got her start teaching swim lessons in one lane of the Student Recreational Center pool at Seattle University. This is where she learned the ropes of every aspect, she would soon need to run her own business by answering phones, scheduling clients, and managing finances. Demand quickly grew as word spread about her unique skills in private lessons that focused on teaching children how to be safe in the water.
A short time later, the demand didn’t slow down and it became time to hire her first employee. Scott was hired in 1988 and through their mutual love of teaching in the water, and each other, they married in 1989. They now have six wonderful children, seven if you count Safe N Sound!
Today, Safe N Sound Swimming is proud to employ around 30 full and part time highly trained employees and has taught around one million swim lessons and counting!
We’re also proud to say Safe N Sound is a Red Cross authorized provider and offers Lifeguard, CPR/First-Aid certification training. We realized this was an essential part of what our business needed. "Safety in and around the water is our mission and mindset. Adding Lifeguard training was a natural extension of our mission," says Kerrie.
What humbly started as swim lessons in one lane of a recreational pool has grown into swim lessons, lifeguard training, and swim instructor certification training; "an accomplishment that makes me very proud," says Kerrie.
Safe N Sound Swimming's purpose is to teach children the life-saving skills of swimming and strive to develop self-esteem and proper, sound swim techniques through our instruction. Our business and teaching methods are built on trust, respect, and appreciation for the water, each other, and our community. We value warmth, adaptability, valiance, and enthusiasm.
Teach one million swim lessons and become the recognized industry leader delivering best-in-class, swim instruction and certification training. Establish the Safe N Sound Swimming curriculum as a standard of excellence that the industry embraces. Operate our facilities exemplary of our quality standards and conduct our business and training courses consistent with our shared values.
Our Shared Values
WAVE is an acronym representing the company's shared values. We refer to our shared values as our Wave of Trust.
W - Warm
Our pool is a warm 88 degrees, keeping your students comfortable throughout the lesson. Our friendly staff is dedicated to providing a warm, and nurturing environment in which your student can learn to swim.
A - Adaptable
One-on-One swim lessons provide ultimate flexibility to fully customize to your student’s needs. We pride ourselves on our ability to extend adaptability into all aspects of our business. You are our priority which means we provide flexible scheduling, membership, and payment options. We also provide flexible schedules for our part-time staff; making it possible to pursue their college degrees.
V - Valiant
Valiant is the act of possessing or showing courage, determination, persistence, and or bravery. At Safe N Sound, it takes courage and persistence to help your student overcome a fear of the water, to enforce the safety rules to keep you safe, or uphold company policy. Our valiance is always tempered by our goal to be warm and nurturing to you.
E - Enthusiastic
We understand that teaching children requires energy to motivate them. We strive to be encouraging in our discipline, optimistic in our views, and provide the level of energy and positive attitude your student needs to do our job. We recognize that our role of teaching and keeping our students safe while learning to enjoy the wonders of water and recognizing the dangers it presents is of vital importance to the community. As Ralph Waldo Emerson said, "Nothing of significance was ever accomplished without enthusiasm."
Trust is the absolute foundation of all our shared values. It is an essential piece in establishing our valued relationships with students, clients, business partners and fellow staff members. We do what it takes for you to earn our trust to teach your child to swim. Our partners like the American Camp Association and the American Red Cross trust us to maintain the quality standards set forth in their accreditation standards. Thus, we don't lower the bar to pass a lifeguard participant or compromise any safety rules for the sake of "fun" or to avoid embarrassment. While physical safety is important, so are our financial and personal information records. We safe-guard and hold your information completely confidential.
Our Quality Standards
Safe is the first word in our company name for a reason, it is our primary focus. We go above and beyond to teach our students how to be safe in and around the water, as well as how to safely enjoy outdoor adventures and the wonders the Puget Sound has to offer. Your safety means the world to us. This means we guard our pools with American Red Cross certified Lifeguards and are an authorized provider to teach others how to be lifeguards and lifeguard instructors.
Our goal is to always stay true to our roots; Safe N Sound Swimming started as a swim school because of our passion for safety and water. It all started with the idea of teaching children how to be safe in and around the water. But our approach is different, we do this in a nurturing way vs strict instruction. By nurturing our students, we care for and encourage the growth or development of not only them but also our participants and staff. We strive to provide an effective learning environment which is both inspiring and motivating. We are not militant in our approach to learning to swim or become lifeguards. We recognize that children in particular need boundaries to feel safe and to progress. As we establish these boundaries, we seek to be a "firm pillow" and not an "abrasive brick".
Safe N Sound provides the highest quality services possible. Sound means healthy, in good condition, toned, fit, secure, based on reason and good judgement. Thus, we strive to provide healthy, effective, high-quality instruction programming, and service. Our company policies and business practices are based on reason and sound judgment. We don't settle for mediocre, average, or Ok. We provide excellence.